SEO : Search Engine Optimization
"The process of selecting best keywords for a web site and the use of natural and adequate on-page optimization techniques along with other off-page optimization factors; making that web site achieve better position in the search engine result pages (SERPs) for those selected words."
Search Engine Optimization process can bring targeted visitors if it is done in a natural way. Please keep in mind that SEO can harm your web site, if it is done to modify search engine results. I mean we have to emphasize our plus points, we need not to target result pages by hook or crook.
Selection of Keywords
Keyword selection depends on these main factors:
1.) Number of visitors it will bring to my website.
2.) Work involved in achieving top ranking for a keyword.
3.) Bottom line: business we do if achieved.
Number of visitors it will bring to my website
We should think in natural way for example; I want to buy a ghagra (Indian dress), what I will search for?
Next do a simple research, do people really search for that keyword? I recommend collecting keywords related to your business just by plain assumption and write in a notepad.
Find out all related keywords / variations.
Now, use available keyword selector tools to find out number of search volume for each keyword
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